About Main Street ROI
We started Main Street ROI in 2010 with a simple idea: to teach small business owners how to do their own digital marketing.
We built courses and training programs. We wrote guides. We created a blog and built an email newsletter. But the people who found our educational content didn’t want to learn how to do it themselves. They wanted to hire us to do it for them.
So we became an agency, almost by accident. But those education roots never went away. That’s still what makes us different. Our newsletter has grown to over 25,000 subscribers, and most of our clients still find us through our content before they ever reach out for help.
Main Street ROI is a digital marketing agency that combines done-for-you services with training and consulting to help small businesses grow. We call it the “teach and do” model: we don’t just execute your marketing, we make sure you understand it. You always know what we’re doing, why it matters, and how it connects to your goals.
We’ve spent over 15 years working with small businesses across dozens of industries, from dentists and attorneys to contractors, manufacturing firms, and e-commerce brands. We also partner with other marketing agencies to serve their small business clients through our white-label services. Our team of about a dozen people is fully remote, spread across the United States.
Meet the Founders
Phil Frost
Co-Founder and CEO
Phil studied engineering at Dartmouth, where he also played four years of varsity football. He built The Growth Formula and the proprietary frameworks behind our client strategy, and he’s the voice behind our blog, newsletter, and training programs.
Peter Kennedy
Co-Founder and President
Pete studied history at Harvard and has spent over 15 years helping small businesses and agencies grow through digital marketing. He leads the company’s growth strategy, partnerships, and agency acquisition program.
How We Think About Small Business Growth
Everything we do is built around a framework we call The Small Business Growth Formula: Traffic, Conversion, and Customer Value, with Tracking as the Foundation.
Traffic is getting the right people to your website. Conversion is turning visitors into leads and customers. Customer Value is maximizing what each customer is worth over time. And Tracking is what makes it all measurable.
Most small businesses we meet are investing in marketing tactics without a system for understanding how those tactics fit together. They’re running Google Ads but not tracking which calls come from those ads. They’re posting on social media but can’t tell if it’s contributing to revenue. They’re spending money but can’t say with confidence what’s working and what isn’t.
The Growth Formula gives you that system. It’s the same framework we use with every client.
What We Do
We offer several levels of digital marketing support depending on where your business is and what you need.
Services
We manage SEO, Google Ads, Facebook Ads, LinkedIn Ads, and social media campaigns for small businesses.
Learn more about our services.
Consulting
Need expert advice without a full engagement? We offer marketing audits, hourly consulting, and our Advice on Demand program.
Learn more about consulting.
Training
We publish ebooks, courses, reports, and host regular webinars to help you understand digital marketing, whether you want to manage it yourself or just be a more informed buyer.
Browse our training resources.
Agency Partnerships
We partner with other agencies through white-label services, referral partnerships, and acquisitions.
Our Family of Businesses
In addition to working directly with small businesses, we’ve expanded into two related areas, both led by Phil and Pete and built on the same team and systems.
Main Street Agency Partners is our white-label division, helping other marketing agencies scale their services without hiring. We provide fulfillment, account management, and sales support so agency owners can grow recurring revenue under their own brand.
Agency Capital Partners helps small agency owners achieve simple, successful exits. Traditional buyers and brokers often overlook six-figure agencies, leaving founders without options. ACP fills that gap with flexible acquisition structures designed for smaller firms.
Who We Work With
We work with clients throughout the United States as well as Canada, the UK, Ireland, Australia, and New Zealand.
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
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Industry Experience
We’ve worked with small businesses across dozens of industries, from health care and legal services to home services, financial advising, e-commerce, and more.
