Social Media Marketing Services for Small Businesses
You’ve heard you should be active on social media. But between running your business and everything else on your plate, keeping up with posting feels impossible. Or maybe you’ve been posting consistently but can’t tell if it’s actually doing anything for your business.
Main Street ROI helps small businesses get the most out of social media. We start by understanding the role social media should play in your marketing, then build a plan around it so you stay visible, build trust, and stay top of mind with your audience, without it becoming another job on your to-do list.
Need help with social media? We’ll review your current presence and provide recommendations tailored to your goals.
Our Approach to Social Media
Most small businesses either overinvest in social media or underinvest. The ones who overinvest expect it to be their main source of leads. The ones who underinvest can’t see any direct ROI. Usually, the issue is the same: they haven’t figured out what role social media should play for their business.
We start every social media engagement by answering one question: is social media a primary channel or an assist channel for your business?
We call this The Right Role Framework.
- For some businesses, social media is the primary channel. Restaurants, retail shops, fitness studios, and e-commerce brands often get discovered and build their customer base primarily through Instagram and Facebook. Social media is where their audience lives and buys. For these businesses, daily posting, engagement, and paid promotion are essential.
- For most small businesses, social media plays an assist role. It doesn’t generate leads directly the way Google Ads or SEO does. But it makes those channels work better. A prospect who finds you through Google and then checks your social media profiles is looking for signs of life: recent posts, real engagement, evidence that you’re an active, credible business. If your last post was six months ago, that’s a red flag.
Understanding the right role changes everything. It sets realistic expectations and determines which platforms to focus on, how often to post, and how much to invest. It also prevents the most common frustration we hear from small business owners: “I’m posting all the time but I’m not getting any leads from it.”
Once we’ve established the role, we focus on what matters most: consistency and engagement. Social media is meant to be social. If you’re posting but never responding to comments or engaging with your community, you’re missing the point. We make sure your business shows up consistently and actually connects with your audience.
4 Reasons to Invest in Social Media Marketing
Be Where Your Audience Is
Your customers are on social media every day. Being active there keeps your business in front of them.
Make a Strong First Impression
Prospects check your social profiles before reaching out. An active, professional presence builds trust before you ever speak to them.
Stay Top of Mind
Consistent posting keeps your business visible between purchases. When a customer needs you again, you’ll be the business they remember.
Support Your Other Marketing
Social media makes your SEO, ads, and email marketing more effective by warming up prospects and building credibility across channels.
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Who We Work With
We work with clients throughout the United States as well as Canada, the UK, Ireland, Australia, and New Zealand.
Industry Experience
Over the years, we’ve worked with clients in dozens of industries, including:
- Accounting
- Acupuncture
- Apparel
- Appliance Repair
- Attorneys
- Automotive
- Carpet Cleaning
- Chimney Sweeps
- Chiropractic
- Counseling
- Day Spas
- Dentistry
- Dog Grooming
- E-Commerce
- Education
- Electricians
- Entertainment
- Fence Contractors
- Financial Advisors
- Fitness & Gyms
- Food & Beverage
- General Contractors
- Home Cleaning
- Home Inspectors
- HVAC
- Insurance
- Interior Design
- Landscaping
- Laundry Delivery
- Locksmiths
- Manufacturing
- Moving Companies
- Painting Contractors
- Pest Control
- Plastic Surgeons
- Plumbers
- Swimming Pool Contractors
- Real Estate
- Rehabilitation Centers
- Remodeling
- Roofing
- Solar Installation
- Title Companies
- Travel
- Tree Services
- Veterinarians
- Window Installation
- Yoga
- And more…
We Offer Monthly Management & One-Time Projects
Frequently Asked Questions
1. Do you work with my type of business?
We’ve managed social media for small businesses across a range of industries. Not sure if we have experience in yours? Request a quote and we’ll let you know.
2. How much do Main Street ROI’s social media services cost?
Our social media management fees vary based on the number of channels, number of posts per month, and the level of engagement and community management needed. If your monthly budget is less than $500/month, we recommend starting with a one-time Social Media Plan project.
3. Do you require long-term contracts?
No. For monthly social media management, we require a 30-day written cancellation notice. We want to earn your business each month, not lock you in. We also offer one-time Social Media Plan projects with no ongoing commitment.
4. Who will I be working with?
You’ll have a dedicated account manager as your main point of contact for day-to-day communication, as well as a dedicated social media strategist who handles content creation, scheduling, engagement, and performance reporting.
5. Who will I be working with?
We focus on the platforms where your audience is most active. For most small businesses, that means some combination of Facebook, Instagram, and LinkedIn. We’ll recommend the right platforms based on your business, your audience, and the role social media plays in your marketing.