Every business owner we talk to knows that Google reviews matter. Nobody argues with that. But when we ask what they're actually doing about it, the answer is almost always the same: "We get them when we get them." They don't have a system or a process for getting reviews. Reviews just happen organically, which [...]
You've gotten those LinkedIn messages from companies you've never heard of, asking for 15 minutes of your time or pitching a service you didn't ask about. You probably ignored them, because everyone does. Now think about the last time you got a message from someone whose posts you'd actually been reading for a few weeks. [...]
Your website is often the first impression potential customers have of your business. If it's not pulling its weight, you could be losing leads without even knowing it. Here are five signs your website needs a refresh. 1. It’s Not Responsive By responsive, we don’t just mean mobile-friendly. We mean mobile first. Because more people [...]
If you're like most of the small business owners we talk to, you're already spending some money on digital marketing. The real question is whether you're spending enough. Maybe you have a website, you're running some ads or posting on social media, but your budget has stayed roughly the same for years while the competition [...]
Why You Still Need Smart Humans, Even as Meta and Google Roll Out New AI Tools AI is moving fast. You’ve probably seen the headlines. Meta and Google are racing to automate more and more of your marketing. For example, Meta has rolled out AI-powered ad tools that fully automate everything from ad copy to [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that, right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we've learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it's [...]
If you asked ten small business owners whether social media is working for them, at least eight would say some version of the same thing: "We're posting, but we have no idea if it's doing anything." We've heard that answer more times than we can count. And after 15 years of helping small businesses with [...]
