In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]
AI is everywhere right now. You've probably seen the headlines. Google, Meta, and other platforms are racing to roll out AI-powered tools for ads, search, content creation, and more. And yes, the tools are impressive. They can write ad copy, build campaigns, generate content, and even manage bidding and targeting. But if you're running a [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
We use this Google Ads checklist every time we set up a new campaign for a client. If you're about to launch a new Google Ads PPC search campaign, there are 9 key settings you'll want to double-check to ensure you're set up for success: Initial Keyword Match Type Negative Keywords Initial CPC Bid Budget [...]
The number one goal of a landing page is to convert visitors to customers (or visitors to leads if you're running a lead generation campaign). In this article, we'll explain the 8 elements of a landing page that are critical if you want to improve your conversion rates. You'll notice that many of these elements [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
The first decision you make when creating a Facebook Ads campaign is also the most important: choosing your campaign objective. Your objective tells Meta's algorithm what kind of result you want, and the algorithm optimizes everything around that choice. It determines who sees your ads, what actions it optimizes for, and how it measures success. [...]
When I first started running Facebook Ads, I made a mistake that cost me a lot of money and took a while to figure out. I came from Google Ads, where the approach is straightforward: someone searches for "fence contractor near me," you show them an ad, and they click. The prospect has intent. Your [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
