Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
We use this Google Ads checklist every time we set up a new campaign for a client. If you're about to launch a new Google Ads PPC search campaign, there are 9 key settings you'll want to double-check to ensure you're set up for success: Initial Keyword Match Type Negative Keywords Initial CPC Bid Budget [...]
The number one goal of a landing page is to convert visitors to customers (or visitors to leads if you're running a lead generation campaign). In this article, we'll explain the 8 elements of a landing page that are critical if you want to improve your conversion rates. You'll notice that many of these elements [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
When I first started running Facebook Ads, I made a mistake that cost me a lot of money and took a while to figure out. I came from Google Ads, where the approach is straightforward: someone searches for "fence contractor near me," you show them an ad, and they click. The prospect has intent. Your [...]
Think of Google Ads like owning a car. What would happen if you ignored all the warning lights and skipped your scheduled service tune-ups? Eventually, your car would break down. Something would stop working and you would likely be forced to spend a lot of money to fix a problem that could have been avoided [...]
Google Ads is one of the most effective advertising platforms available to small businesses. Billions of searches happen on Google every day, and many of those searches come from people actively looking for the products and services you offer. But setting up a campaign the wrong way can waste your budget fast. We've audited hundreds [...]
Not sure whether Google Ads are a good investment for your business? We hear this question constantly from small business owners, and it's a fair one. You're being asked to spend money on advertising with no guarantee of results. Before you commit, you want to know if the platform actually works. The short answer is [...]
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
