Every business owner we talk to knows that Google reviews matter. Nobody argues with that. But when we ask what they're actually doing about it, the answer is almost always the same: "We get them when we get them." They don't have a system or a process for getting reviews. Reviews just happen organically, which [...]
If you're like most of the small business owners we talk to, you're already spending some money on digital marketing. The real question is whether you're spending enough. Maybe you have a website, you're running some ads or posting on social media, but your budget has stayed roughly the same for years while the competition [...]
With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that, right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
We use this Google Ads checklist every time we set up a new campaign for a client. If you're about to launch a new Google Ads PPC search campaign, there are 9 key settings you'll want to double-check to ensure you're set up for success: Initial Keyword Match Type Negative Keywords Initial CPC Bid Budget [...]
The number one goal of a landing page is to convert visitors to customers (or visitors to leads if you're running a lead generation campaign). In this article, we'll explain the 8 elements of a landing page that are critical if you want to improve your conversion rates. You'll notice that many of these elements [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
