With SEO, the devil is in the detail. And if you're familiar with SEO, then you know there are unfortunately a lot of details! That's why you must use a checklist to pinpoint problems preventing your website from ranking high in Google. It's simply impossible to remember every little detail if you try to wing [...]
Have you ever wondered if your competitors are investing in SEO? If you knew they were and you're not, then you may need to start in order to compete long-term. Or, if your competitors are not yet investing in SEO, then that could be a nice opportunity for your business to gain the upper hand. [...]
Here's an important question to consider: In the world of search engine optimization (SEO), what's worse than not ranking on the first page of Google for your desired keyword? You can't do any worse than that, right? Wrong! You can actually do much worse. The answer is investing time and money to rank on the [...]
With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we've learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it's [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
If you've tried to keep up with SEO over the years, you know the landscape never stops shifting. Algorithm updates, AI overviews, zero-click searches, voice search, schema markup. The list of things you're supposed to care about keeps growing, and most of it sounds like a foreign language if you're running a business and not [...]
Not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, we put together the top 10 inspirational SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! [...]
There's a common belief that press releases are dead for SEO. That belief traces back to 2013, when Google announced they would treat links in press releases as paid links. Most businesses took that as the end of the story. But they missed the real value of press releases for local SEO. In this case [...]
Are you curious how to find and check the title tag, meta description, and other meta tags on your website? Look no further. If you're like most business owners we talk to, you're not fluent in HTML, and you're not exactly sure where meta tags like the title tag and meta description are located on [...]
