You've gotten those LinkedIn messages from companies you've never heard of, asking for 15 minutes of your time or pitching a service you didn't ask about. You probably ignored them, because everyone does. Now think about the last time you got a message from someone whose posts you'd actually been reading for a few weeks. [...]
Your website is often the first impression potential customers have of your business. If it's not pulling its weight, you could be losing leads without even knowing it. Here are five signs your website needs a refresh. 1. It’s Not Responsive By responsive, we don’t just mean mobile-friendly. We mean mobile first. Because more people [...]
Why You Still Need Smart Humans, Even as Meta and Google Roll Out New AI Tools AI is moving fast. You’ve probably seen the headlines. Meta and Google are racing to automate more and more of your marketing. For example, Meta has rolled out AI-powered ad tools that fully automate everything from ad copy to [...]
With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we've learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it's [...]
If you asked ten small business owners whether social media is working for them, at least eight would say some version of the same thing: "We're posting, but we have no idea if it's doing anything." We've heard that answer more times than we can count. And after 15 years of helping small businesses with [...]
In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
AI is everywhere right now. You've probably seen the headlines. Google, Meta, and other platforms are racing to roll out AI-powered tools for ads, search, content creation, and more. And yes, the tools are impressive. They can write ad copy, build campaigns, generate content, and even manage bidding and targeting. But if you're running a [...]
If you've tried to keep up with SEO over the years, you know the landscape never stops shifting. Algorithm updates, AI overviews, zero-click searches, voice search, schema markup. The list of things you're supposed to care about keeps growing, and most of it sounds like a foreign language if you're running a business and not [...]
If you run a local business, local SEO is probably the single best marketing investment you can make right now. That might sound like a bold claim, especially with AI changing how people search. So let me explain why. Why Local SEO Is Worth the Investment With tools like ChatGPT and Google's AI Overviews reshaping [...]
Phil Frost and I have spent more than 15 years running our own agency and working with more than 50 agency partners along the way. Over that time, we've noticed that the agencies that grow sustainably and the ones that stay stuck tend to separate around the same three things. We call it The Agency [...]
