If you asked ten small business owners whether social media is working for them, at least eight would say some version of the same thing: "We're posting, but we have no idea if it's doing anything." We've heard that answer more times than we can count. And after 15 years of helping small businesses with [...]
Search engine optimization, or SEO, is the process of increasing the visibility of a website in search engines like Google, Bing, and DuckDuckGo. The key to successful SEO is making it easy for your target audience to find your business when they search online. As a small business owner, you're likely looking for ways to [...]
If you run a website, you've probably received countless emails from people offering to write for your blog. (And if you haven't, well, you probably will at some point.) Guest posting is a classic SEO strategy, but if we're being real, a lot of the guest post outreach emails rub people the wrong way. They [...]
Today, I’m going to talk about the 7 core stages in any customer's lifecycle and the #1 mistake (or deadly sin) you must avoid in each stage. I say “deadly” sins because these mistakes over time can erode your sales and profits and eventually put you out of business. So as you go through the [...]
