In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
We use this Google Ads checklist every time we set up a new campaign for a client. If you're about to launch a new Google Ads PPC search campaign, there are 9 key settings you'll want to double-check to ensure you're set up for success: Initial Keyword Match Type Negative Keywords Initial CPC Bid Budget [...]
The number one goal of a landing page is to convert visitors to customers (or visitors to leads if you're running a lead generation campaign). In this article, we'll explain the 8 elements of a landing page that are critical if you want to improve your conversion rates. You'll notice that many of these elements [...]
Think of your website as another salesperson on your team. One who works 24 hours a day, seven days a week, never takes a sick day, and talks to every single person who walks through the door. Sounds great, right? But here is the catch. Unlike a human salesperson, your website can only say what [...]
Since the start of SEO, providing a simple answer to the question ‘how much does SEO cost?’ has been tricky. While the mechanics and toolkit for SEO are fairly similar for most projects, there are a huge amount of variables to take into account when building a strategy and budget. It’s often difficult to judge [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse: how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
