In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
If you've been putting off your marketing plan, this 4-step process will help you get it done. But before we dive in, I need to clear up an all-too-common misconception about marketing. Are You Trying To Answer The Wrong Questions? I bet you and your team are smart, maybe even smarter than me. But here's [...]
Think of your email list like a bank account. Every time you send your subscribers something genuinely useful, you are making a deposit. A helpful tip, an interesting article, a behind-the-scenes look at how your business works. Each one adds a little bit of trust and goodwill to the account. Every time you ask your [...]
Ever wonder how certain digital marketing tactics impact each other? And how you can mix them together for maximum results? For example, how does advertising in Google Ads impact your search engine rankings? Or how about the reverse: how does SEO impact Google Ads campaigns? And how does social media marketing impact email marketing? Or [...]
When small business owners come to us for help with their marketing, they almost always ask about the same things. SEO. Google Ads. Meta Ads. Organic social media. Sometimes LinkedIn Ads. Almost nobody asks about help with email marketing. I find that fascinating, because email is the one marketing channel I've seen consistently deliver results [...]
Most people have heard that email marketing can be a very effective tactic to drive leads and sales. However, there’s one problem with the examples we hear over and over again… The case studies are typically about enormous lists of 100,000+ engaged subscribers. By engaged, I mean they are already actively opening and clicking on [...]
What is the best digital marketing tactic for driving new prospects to your website? I will give you a hint. No matter which tactic you are thinking of right now, you're wrong. One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that does [...]
