Google Ads search advertising can be one of the best investments for your business for two very good reasons: Highly targeted. Your ad only appears when people are searching for your product or service in Google. So you get in front of your ideal customer at the exact time they're looking to buy. Low risk. [...]
Whether you're planning for the year ahead or just want to take stock of where your marketing stands right now, the best place to start is with an honest assessment. To help you in this process, I put together 21 questions that need to be answered honestly and accurately. The questions go through the 7 [...]
We use this Google Ads checklist every time we set up a new campaign for a client. If you're about to launch a new Google Ads PPC search campaign, there are 9 key settings you'll want to double-check to ensure you're set up for success: Initial Keyword Match Type Negative Keywords Initial CPC Bid Budget [...]
I'm sure you've heard the saying, "throw spaghetti against the wall and see what sticks." It's a common way to describe the process of testing many different tactics at the same time in order to identify what works (sticks) and what doesn't work (falls to the floor). It's a nice analogy to visualize the process [...]
I have a question for you. If you played 18 holes of golf and never kept score, how would you know if you were getting better? You would not. You might feel like you had a good round, but you would have no way to compare it to last month, last year, or the round [...]
One of the most common questions we hear from small business owners is: "How do you track phone calls from your SEO campaign?" Since this is such an important topic, I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this to make [...]
A positive return on investment is the goal of every digital marketing campaign. However, while the endgame of digital marketing is to increase profits, not every campaign directly leads to dollars and cents. Some campaigns raise awareness of your brand, while others might bring visitors to your blog. Both help increase profits in the long [...]
To be successful with search engine optimization (SEO), you need the right tools. You can't conduct keyword research, analyze competitors, track rankings, monitor traffic and conversion trends, identify technical problems, or implement effective content marketing without them. But with so many tools on the market, how do you know which to choose? We've been managing [...]
When you think of Google Ads, where do you picture the ads? My guess is you immediately think of the ads on Google.com. Do a search in Google and you'll typically see 3-4 ads at the top of the page that look strikingly similar to the organic results, except for the small "Sponsored" label above [...]
One of the most common questions we get from Google Ads clients is: "Which keywords and ads are driving our phone call leads?" This is a common situation where a business sees an increase in calls and wants to determine what's working so they can replicate it moving forward. Unfortunately, when we audit prospective client [...]
