Facebook Ads Audits for Small Businesses
Running Facebook Ads but not sure if your campaigns are set up the right way? Maybe your results have plateaued, your cost per lead feels too high, or you’re not confident your targeting and creative are working as well as they could be.
Our Facebook Ads Audit gives you a clear, honest assessment of what’s working, what’s wasting money, and what to fix first. We review your campaigns against the same framework we use to manage Facebook Ads for our clients, including audience targeting, campaign structure, ad creative, landing pages, and conversion tracking. You’ll come away with a specific action plan to improve your results.
The audit includes a one-on-one consulting session with one of our Facebook Ads strategists so you can ask questions and talk through the recommendations.
4 Reasons to Invest in Facebook Ads
Get Results Fast
Facebook Ads can put your business in front of thousands of prospects within days of launching.
Reach Your Ideal Audience
Target by location, age, interests, behavior, and more. No other platform gives you this level of audience precision.
Build Your Brand
Stay visible to prospects who aren’t ready to buy yet. When they are, you’ll be the business they remember.
Generate Leads and Sales
Drive traffic to your website, collect leads with built-in forms, or sell products directly through the platform.
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Here’s What’s Included in the Facebook Ads Audit
Facebook Ads Success Factor | Question We Answer In Our Audit |
|---|---|
Audience Review | |
| Demographics | Are you targeting the best Demographics for your product/service? |
| Interests | Are you targeting the best Interests for your product/service? |
| Behaviors | Are you targeting the best Behaviors for your product/service? |
| Retargeting | Are you retargeting website visitors? |
Custom Audiences | Are you using custom audiences built from your customer list or website visitors? |
| Lookalike Audiences | Are you using lookalike audiences to find new prospects similar to your best customers? |
Campaign Structure Review | |
| Ad Set Organization | Are the Ad Sets structured around different audience temperatures (cold, warm, hot, customer)? |
Ad Text Relevance | Is the ad text 100% relevant for the targeting in each Ad Set? |
| Ad Image Relevance | Is the ad image 100% relevant for the targeting in each Ad Set? |
Ad Copywriting Review | |
Compelling Offer | Do the ads include a compelling offer? |
| Call-to-Action | Do the ads include a call to action? |
Benefit-Focused Copy | Is the ad copy benefit-focused or feature-focused? |
| Creative Variety | Is there a mix of images, videos, and copy variations being tested in each Ad Set? |
Landing Page Review | |
| Dedicated Ad Landing Page | Are there dedicated landing pages for the ads? |
| Congruent Copy | Is the landing page 100% relevant for the targeting and ads? |
| Compelling Offer | Is there a compelling offer on the landing page? |
| Call-To-Action | Is there a strong call to action (above the fold)? |
| Benefit-Focused Copy | Are benefits listed on the landing page? |
Testimonials | Are testimonials listed on the landing page? |
| Business Credibility Logos | Are business credibility logos listed on the landing page? |
Funnel Review | |
| Funnel Structure | Are there separate campaigns for cold, warm, and hot audiences with different objectives? |
| Retargeting Sequence | Are website visitors and engaged audiences being retargeted with appropriate follow-up messaging? |
Device Targeting Review | |
| Mobile Targeting | Are the ads targeting mobile traffic with a mobile landing page? |
Conversion Tracking Review | |
| Meta Pixel Tracking | Is the Meta pixel installed and tracking the right conversion events? |
| Phone Call Tracking | Is dynamic number insertion (DNI) call tracking setup? |
| Conversions API | Is the Conversions API set up to supplement pixel tracking and improve data accuracy? |
How to Get Started
The Facebook Ads Audit and Consultation is $500, paid upfront.
To get started, click the button below and complete the secure order form. We’ll follow up via email to collect some additional information and schedule your consultation call within two weeks.