Google Ads Audits for Small Businesses
Spending money on Google Ads but not sure if your campaigns are set up correctly? Maybe your cost per lead feels too high, your clicks aren’t turning into real customers, or you’re just not confident that your account is structured the right way.
Our Google Ads Audit gives you a clear, honest assessment of what’s working, what’s wasting money, and what to fix first. We review your campaigns against the same framework we use to manage Google Ads for our clients, including keyword alignment, ad relevance, landing page congruence, targeting, and conversion tracking. You’ll come away with a specific action plan to improve your results.
The audit includes a one-on-one consulting session with one of our Google Ads strategists so you can ask questions and talk through the recommendations.
4 Reasons to Invest in Google Ads
Get Results Fast
Google Ads can generate leads within days, not months. It’s the fastest path to new customers.
Reach the Right People
Target by location, keywords, device, and time of day so your budget goes to real prospects.
Outrank Your Competition
Your ad appears at the top of Google, ahead of competitors who rely only on SEO.
Turn Clicks Into Customers
With proper tracking, you’ll see exactly which ads generate leads and sales, not just clicks.
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
Here’s What’s Included in the Google Ads Audit
Google Ads Success Factor | Question We Answer In Our Audit |
|---|---|
Keyword Review | |
| Keyword Intent | Are you targeting buying-intent or research-intent keywords? |
| Missing Keywords | Are you missing any obvious keywords to target? |
| Duplicate Keywords | Are there any keywords repeated in multiple Ad Groups? |
| Ad Group Organization | Are the keywords grouped into Ad Groups of similar phrases? |
| Keyword Match Types | Are the keywords Broad Match, Phrase, or Exact? |
| Irrelevant Search Terms | Are there any irrelevant phrases in the Search Terms report? |
| Negative Keyword List | Are there enough negative keywords? |
Ad Review | |
| Ad Relevance | Are the ads 100% relevant for all the keywords in the Ad Group? |
| Compelling Offer | Do the ads include a compelling offer? |
| Call-to-Action | Do the ads include a call to action? |
| Benefit-Focused Copy | Is the ad copy benefit-focused or feature-focused? |
| Responsive Search Ads | Are the RSAs using all available headline and description slots with varied messaging? |
Ad Asset Review | |
| Call Asset | Are Call assets set up? |
| Location Asset | Are Location assets set up? |
| Sitelink Asset | Are Sitelink assets set up? |
| Callout Asset | Are Callout assets set up? |
| Structured Snippet Asset | Are Structured Snippet assets set up? |
Landing Page Review | |
| Dedicated Ad Landing Page | Are there dedicated landing pages for the ads |
| Congruent Copy | Is the landing page 100% relevant for the keywords and ads? |
| Compelling Offer | Is there a compelling offer on the landing page? |
| Call-To-Action | Is there a strong call to action (above the fold)? |
| Benefit-Focused Copy | Are benefits listed on the landing page? |
| Testimonials | Are testimonials listed on the landing page? |
| Business Credibility Logos | Are business credibility logos listed on the landing page? |
Targeting Review | |
| Search vs Display | Are there separate Search vs. Display campaigns? |
| Device Targeting | Are the ads targeting mobile traffic with a mobile landing page? |
| Remarketing | Are remarketing audiences set up in the campaigns? |
| Audience Segments | Are audience segments (in-market, affinity, custom) being used beyond just remarketing? Performance Max Are there Performance Max campaigns, and if so, are they structured and monitored properly? |
| Performance Max | Are there Performance Max campaigns, and if so, are they structured and monitored properly? |
| Auto-Applied Recommendations | Has Google auto-applied any changes that could be hurting performance? |
Conversion Tracking Review | |
| Webform Tracking | Is webform conversion tracking setup? |
| Website Call Tracking | Is website call conversion tracking setup? |
| Ad Call Tracking | Is ad call conversion tracking setup? |
| Offline Tracking | Is offline GCLID and/or call import conversion tracking setup? |
| Enhanced Conversions | Are enhanced conversions enabled to improve tracking accuracy? |
How to Get Started
The Google Ads Audit and Consultation is $500, paid upfront.
To get started, click the button below and complete the secure order form. We’ll follow up via email to collect some additional information and schedule your consultation call within two weeks.