SEO Audits for Small Businesses
Not sure where your website stands with SEO? Maybe your traffic has dropped and you don’t know why. Maybe you’ve been told you need SEO but don’t know what’s actually wrong. Or maybe you’re already investing in SEO but want an expert to confirm you’re on the right track.
Our SEO Audit gives you a clear, honest assessment of your website’s visibility in both Google and AI-powered search. We review your site against the same framework we use with our SEO clients, covering website structure, on-page content, technical SEO, local search, backlinks, and tracking. You’ll come away with a specific action plan showing what to fix first.
The audit includes a one-on-one consulting session with one of our SEO strategists so you can ask questions and talk through the recommendations.
4 Reasons to Invest in SEO
Invest in Your Future
SEO can generate strong long term ROI. It’s an asset that grows over time.
Build Your Brand
Showing in the search results builds credibility and trust in your prospects’ eyes.
Strong Competitive Advantage
The earlier you start, the harder it is for your competitors to catch up.
Increase Sales
People searching for your services are very likely to purchase
Why Choose Main Street ROI?
Responsive
We pride ourselves on our responsiveness. We’re available via email and phone so you can get answers to your questions.
Transparent
Unlike many agencies, we’re not a black box – we’re an open book. We provide detailed reporting on what we’re doing and the results you’re getting.
Industry Authority
Thousands of small business owners and marketing consultants subscribe to our newsletter and hundreds attend our monthly training webinars.
Proven Process
We use a proven, comprehensive process to ensure that your website and marketing campaigns are properly set up for optimal results.
SEO Factors We’ll Manually Review
SEO Factor | Why This SEO Factor Is Important |
|---|---|
| Website Structure | Google wants to show the most relevant web page for any given keyword. So if you have a focused web page for each of your primary keywords, you’ll have an easier time ranking in Google. |
Webpage Content | |
| Title Tags | Your Title Tags tell Google what your pages are about, and they are one of the biggest factors in your Google rankings. |
| Meta Descriptions | Your Meta Description is the text that shows up that below your Title tag in Google’s search results. Meta Descriptions don’t directly influence your Google rankings, but a well-written Meta Description can help generate more clicks from your Google rankings. |
| Header Tags (h1, etc) | Headers are the visible headlines on the page. It’s important to include relevant keywords, but most importantly write for conversion since these are highly visible to website visitors. |
| Website Copy | It’s important to make sure that your webpage content will satisfy the intent of the searcher. In many cases, this means having a sufficient amount of descriptive website copy on your pages. |
| Image Optimization | It’s best to use relevant, descriptive keywords in the Alt attribute and the image file name in order to optimize images for search engines. |
| Blog | A blog is the easiest way to add new content to your website, and more pages of content will provide you with more opportunities to get found in Google. Also, for many topics, Google tends to favor websites with fresh content. In addition, prospects may want to read articles on your blog to gain confidence that you are a knowledgeable, expert provider. |
Technical SEO | |
| Canonicalization | You don’t want your website to load at both https://www.website.com and https://website.com because Google considers those 2 different websites, and it’s better to focus your efforts on establishing the authority and reputation of 1 website in Google’s eyes. |
| Structured Data | Structured data is code to help website content be more easily recognized by search engines. |
| XML Sitemap | A sitemap helps Google find and index all of the pages on your website. |
| Security (HTTPS) | Google is now using security as a factor in their search engine algorithm. |
Website Usability | |
| Broken Link Check | It’s important to avoid broken links (or “page not found” errors, aka 404 errors). Google wants to ensure a positive user experience, and broken links worsen user experience. |
| Website Load Speed | Website speed is now an important ranking factor with Google. Plus, people dislike slow loading websites. |
| Mobile Optimization | With the new Mobile-First Index, Google favors websites that provide mobile-optimized browsing experiences. |
Core Web Vitals | Google uses Core Web Vitals (loading speed, interactivity, and visual stability) as ranking factors. Poor scores can hold back otherwise well-optimized pages. |
Local SEO | |
| Google Business Profile | It’s critical that you optimize your Google Business Profile to appear in your area when potential customers are searching for your services on computers, tablets and mobile phones. |
Citation Consistency | One of the major factors in your local search engine rankings is the consistency of your citations (mentions of your business Name, Address and Phone number). |
Backlink Profile | |
| Domain Authority | The stronger your domain authority, the more Google trusts your website, and the easier time you’ll have ranking your webpages in Google. |
| Anchor Text | Anchor text refers to the text that is hyperlinked in a link. A sign of a natural link profile is that most of the anchor text is brand-based, with a smaller ratio of keyword-based anchor text. Google may penalize your site if you have an unnatural concentration of valuable anchor text. |
| Link Quality & Relevance | The overall quality of the backlinks themselves is an important factor. If the links are coming from low-quality/unrelated websites, this could have a negative impact on your rankings. |
| Competitor Link Review | If you want to outrank your competitors in Google, it’s important to review your top competitors’ link profiles so you understand their strengths/weaknesses. |
Link Growth | Healthy websites receive an increasing number of links year over year. |
SEO Tracking | |
| Google Analytics (GA4) | Google Analytics 4 provides insights into your SEO traffic, user behavior, and conversion paths. |
| Google Search Console | Google Search Console shows which queries bring up your site in search results, which pages are indexed, and any technical issues Google has found. |
AI Search Visibility | |
| AI Overview Presence | Is your business appearing in Google’s AI Overviews for relevant searches? AI Overviews are reshaping how search results appear and can impact your click-through rates. |
| AI Search Tool Visibility | Is your business being referenced or recommended by AI search tools like ChatGPT? As more consumers use AI to find businesses, visibility in these tools is becoming an important part of your online presence. |
How to Get Started
The SEO Audit and Consultation is $500, paid upfront.
To get started, click the button below and complete the secure order form. We’ll follow up via email to collect some additional information and schedule your consultation call within two weeks.