Not all information found online is created equal and it's easy to get pushed and pulled in the wrong direction. To help you cut through all the clutter, we put together the top 10 inspirational SEO quotes to guide your strategy. Even if Google unleashes an update tomorrow, these quotes will still hold true. Enjoy! [...]
There's a common belief that press releases are dead for SEO. That belief traces back to 2013, when Google announced they would treat links in press releases as paid links. Most businesses took that as the end of the story. But they missed the real value of press releases for local SEO. In this case [...]
Rankings don't matter if nobody clicks on your listing. You can earn a spot on the first page of Google, but if your title tag and meta description don't give searchers a reason to click, that ranking isn't generating any traffic for your business. Since the title tag and meta description are the first things [...]
Are you curious how to find and check the title tag, meta description, and other meta tags on your website? Look no further. If you're like most business owners we talk to, you're not fluent in HTML, and you're not exactly sure where meta tags like the title tag and meta description are located on [...]
One of the most common questions we hear from small business owners is: "How do you track phone calls from your SEO campaign?" Since this is such an important topic, I'm going to answer this question in this article. Even if you're already tracking your phone calls, I urge you to read this to make [...]
A business analytics company targeting enterprise companies bids on keywords around data science and business intelligence, yet its PPC campaign includes people looking for jobs in data science and BI. An optometrist running a search campaign focuses on the keyword “glasses” but finds her ads are being shown to people searching for wine glasses or [...]
To be successful with search engine optimization (SEO), you need the right tools. You can't conduct keyword research, analyze competitors, track rankings, monitor traffic and conversion trends, identify technical problems, or implement effective content marketing without them. But with so many tools on the market, how do you know which to choose? We've been managing [...]
Many businesses are so eager to get ranked in Google that they overdo it. They use aggressive SEO techniques that ultimately backfire, pushing their website further and further down the rankings. When you overdo it with Google, they'll push you further down the results instead of rewarding you. So in this article, I'm going to [...]
You're on vacation, walking around and exploring the sites, and suddenly get the urge for an ice cream cone. What do you do? You take out your phone. Google "ice cream near me" and are met with a list of locations for the closest ice cream shops in the area. You choose a local ice [...]
Getting the most out of your website requires a diverse set of marketing skills. Generating traffic and warm leads is crucial, but your website experience won’t be optimal until it’s technically up to par. A technical SEO audit is the puzzle piece you’ve been looking for. During a technical audit you check all the aspects [...]